This was a project started while I was a Graphic Designer at John Brown University. A new logo was unveiled in August 2009. The Creative Director tasked me with creating the Visual Identity Guide for JBU. The guide contains information about the brand standards, official colors and typography, how and how not to use the logo in different contexts and so on. The purpose is to give those creating visual communication tools, both internally and externally, a guide to keep the brand and look of JBU consistent and strong.