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The Founder’s Cup

Identity + Package Design


The Founder’s Cup is a coffee company based out of Pittsburg, Pennsylvania. This was a class project to create a coffee company “from the ground up.”

​The logo is a tribute to one of the most iconic landmarks in the city, The Liberty Bell. Utilizing an illustration and good typography, the logo is a simple mark that works well in various ways.

Also included in this project is the packaging for dry grounds , the to-go cup and drink carrier. One of the main signatures of this brand is the brown kraft materials.​